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​Revamping Digital Presence — Transforming a Spa’s Website and Driving 50% More Leads through Google Ads
Client Overview

A premium Spa and Massage service provider in the United States approached Insightogram to modernize their outdated website and boost their online visibility. The client’s legacy website lacked responsiveness, SEO optimization, and a compelling user experience — resulting in low engagement and poor conversion rates despite strong word-of-mouth reputation.

The Challenge

  • The old website was slow, non-mobile-friendly, and failed to reflect the spa’s brand identity.
     

  • Lead generation through the website was minimal, with limited call-to-action integration.
     

  • The client’s previous Google Ads campaigns were unoptimized, leading to wasted spend and poor ROI.

They needed a complete digital revamp — from UI/UX to targeted advertising — that could effectively convert visitors into paying clients.
Our Approach

1

 Website Modernization

  • Designed a visually soothing, responsive website aligned with the spa’s brand and service offerings.
     

  • Improved site structure, content flow, and SEO, ensuring faster load times and better discoverability.
     

  • Integrated appointment booking, reviews, and gallery sections to enhance engagement.

Google Advertising

  • Developed custom ad campaigns targeting local and interest-based audiences.
     

  • Conducted keyword research, A/B testing, and conversion tracking to optimize ROI.
     

  • Implemented retargeting ads for past visitors and high-intent users.
     

2

Working Outdoors

The Outcome

  • 50% increase in qualified leads within the first 60 days
     

  • 30% improvement in website engagement metrics (time on site, bounce rate)
     

  • Reduced ad spend by 25% while achieving higher click-through rates
     

Built a modern digital identity that strengthened brand trust and retention

Tools & Technologies Used

  • WordPress – For website redesign and optimization
     

  • Google Ads & Analytics – For ad campaign and performance tracking
     

  • Canva & Figma – For creative assets and UX prototyping
     

  • SEO Optimization Tools – For keyword and page ranking improvements
     

Conclusion

By redesigning the website and strategically executing Google Ads, Insightogram helped the spa transition from an outdated digital presence to a modern, lead-generating platform.
The transformation not only improved conversions but also positioned the brand as a top-tier spa experience in its region.

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